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Singapore Property Sales
More than 75% of The Scala Sold

Source :: THE BUSINESS TIMES | 29 July 2010

SUMMARY OF NEWS ARTICLE
  • 468-unit Scala condominium in Serangoon Avenue 3 launched for sale yesterday
  • More than 75 per cent was sold
  • Prices averaged $1,150 per square foot
  • 99-year leasehold
  • One to four-bedroom units in 5 residential blocks
  • Sizes ranged from 474 sq ft to 2,142 sq ft
  • Buyers mainly Singaporeans; mix of HDB upgraders and investors
  • Strong Singapore property sales attributed to location, features, finishing & pricing
  • Next to Lorong Chuan MRT station on Circle Line
  • Close to schools such as St Gabriel's, Yangzheng, Nanyang Junior College
  • Near the Australian International School & Stamford American International School
  • Also near bus and MRT interchanges at Serangoon Central, and NEX mega mall
  • Targeted for completion in 1st quarter 2014

FULL NEWS ARTICLE REPORT
As published in The Business Times | 29 July 2010

MORE than 75 per cent of the Hong Leong group’s latest residential project, The Scala, has been sold at prices averaging $1,150 per square foot.

The 468-unit development in Serangoon Avenue 3 was publicly launched yesterday.

Hong Leong said yesterday that the units sold at the 99-year leasehold project are spread across five residential towers that feature one to four-bedroom units ranging from 474 square feet to 2,142 sq ft.

Buyers comprise a mix of Housing & Development Board upgraders and investors, with the majority being Singaporeans.

Betsy Chng, Hong Leong’s head of sales and marketing, attributed the strong response to the project’s location, unique features, finishing and pricing.

The Scala is next to the Circle Line’s Lorong Chuan MRT Station and near several schools, including St Gabriel’s Primary, Yangzheng Primary, Nanyang Junior College, the Australian International School, Stamford American International School and Lycee Francais de Singapour.

It is also close to a bus and MRT interchange at Serangoon Central, and the soon-to-be-opened NEX mega mall.

The project is slated for completion in the first quarter of 2014. Apart from the usual condominium facilities, The Scala will have features such as pavilions with wood-fired pizza ovens and teppanyaki hotplates, a Harvest Garden and a Green Gazebo.

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